Digital Media

2024-03-27. India’s HT Digital has achieved a 30 percent boost in content reach and a 20 percent increase in page views after automating a few workflow processes. The newsroom is using AI to reshape digital media strategies, content creation and user journeys.

2024-03-26. In the past year, Tamedia strategically implemented content sourcing and production automation, which has led to a significant expansion of its hyperlocal newsletter portfolio in communities with as few as 5,000 inhabitants. This growing portfolio now offers personalised and flexible distribution of local content, reaching up to 40% of the inhabitants in the serviced communities, with engagement rates well above average.

2024-03-18. In this episode of WAN-IFRA's "Innovate Local" series of webinars, Markus Rask Jensen, Director of News, presents the new Amedia AI Sandbox. At the end of February, Amedia launched this safe environment for all journalists in the Norwegian local media group to test and use generative AI for various time-saving tasks.

2024-03-18. In the current media market, with plummeting ad revenues and the impending demise of third-party cookies, subscriptions have become a priority for most publishers worldwide.

2024-03-18. The annual edition of WAN-IFRA’s Digital Media India (DMI) was held in New Delhi on 13 and 14 March. It also hosted the Digital Media Awards South Asia 2023 presentation, with HT Labs (Hindustan Media Ventures Limited) bagging the Champion Publisher Award.

2024-03-04. Scroll, an independent Indian news organisation, began exploring ways to incorporate Artificial Intelligence into its workflow in 2021. The digital-only organisation wanted to adapt its long-form reportage to different formats and video seemed to be its best bet to reach a large audience.

2024-02-22. As AI becomes mainstream in everyday work, there are many editorial opportunities for newsrooms to discover. However, incorporating AI in your workflow can seem daunting. How does a newsroom begin this integration?

2024-02-21. The German publisher created a successful new brand for food and gastronomy content and transformed its approach to covering local music festivals. These and other audience-focused efforts have dramatically improved their performance metrics and paved the way for future digital revenue growth.

2024-02-21. WAN-IFRA announced the launch of "AI Unlocked." The programme and forum is tailored for all news media publishers interested in Artificial Intelligence and its impact on their organisation. Through AI Unlocked, media professionals will learn, discuss, experiment with, and define ways to use AI in their business. The initiative is open to news publishers around the globe.

2024-02-15. Alexandra Borchardt and Lyndsey Jones, coaches in WAN-IFRA’s Table Stakes Europe programme, discuss how paying close attention to the needs and interests of specific audience groups can help ensure that transformation projects stay on track and on target.

2024-02-12. Elin Stueland, Project Lead AI at Schibsted’s Norwegian regional title Stavanger Aftenblad explains how the publisher is attracting young readers through their reader promise of covering local football like it’s the Champions League.

2024-02-06. Taiwan's United Daily News Group is using data to drive traffic and engagement with their readers by providing UDN's journalists with the information they need to meet user expectations.

2024-02-05. "Digitalisation is a technology-driven development. When technology is part of the problem/challenge, it can also be part of the solution. And that is, what we have been good at in the past and our mission is to be good at it in the future to adapt to “new” market mechanisms and technologies faster than others." That is from Heimo Krum, head of transformation for FUNKE Technology in Germany. | Sponsored Content

2024-02-02. We continually report on how news publishers, both large and small, in countries worldwide are successfully developing and fine-tuning their reader revenue initiatives to build their subscriber base and reduce churn. Our latest report highlights 10 of the most interesting cases we have encountered in the past 12 months.

2024-01-31. WAN-IFRA announces the launch of Innovate Local, the first global forum for local media. Through the Innovate Local programme, media professionals will be able to exchange actionable and scalable ideas with a focus on opportunities and problems unique to the business of local journalism. The initiative addresses small and midsized local media and local entities of bigger media groups.

2024-01-30. The report details how 12 European news publishers adopted a digital- and audiences-first approach that helped them embrace new ways of working, build stronger relationships with readers and transform newsroom operations.

2024-01-29. The World Association of News Publishers (WAN-IFRA) announced the results for the seventh edition of Digital Media Awards South Asia. HT Labs, The Hindu, Prothom Alo, The Quint, and BBC News emerged as the DMA South Asia 2023 winners among more than 100 entries from news publishers across South Asia.

2024-01-17. Norway’s Polaris Media has been highly tactical in deploying automated content in its newsrooms. One example is its Fosna-Folket title, which has used automation to leverage subscriptions.

2024-01-12. There’s no escaping AI’s disruption of the media landscape – which is why upskilling is a pressing need for newsrooms. Ippen Digital’s Markus Knall steers newsroom heads wary of aggressive tech infiltration in the right direction.

2024-01-11. Digital native companies with dedicated sales teams and solid gender diversity are more successful than those that do not, according to findings from a year-long multi-national research initiative by Project Oasis.